Business people ( am talking about those who are experienced in offline business and new to Online Technologies ) often hire SEO Services seeing their advertisements or taglines of SERP Domination instantly. I don’t think that Google is stupid. The ‘Certificate’ these SEO Gurus ( they tell that they are LOL) show is Just a 4-5 word length keyword’s SERP. They will put a red circle on the number of results telling that they could make their website (of course their clients) on top of this much competing sites. In fact this is the most important thing which can attract a client. Actually what is the fact is, even if you give a very long keyword Google try to bring its best from similar pages. It doesn’t mean that the keyword is competing. The interesting thing is if you are having basic knowledge of SEO, make some Quality Backlinks for your long tail keyword and you can see it on the top of SERP’s soon. If you are searching for the monthly search volume of a keyword you can realize that there is no searches the keyword these ‘GURU’s had shown. ‘Would you invest your money on a business which could never be marketed’? LOL, of course not. So what is the meaning of SERP Domination for a keyword that none searches, better you can go for improving the SERP Position of your targeting keyword which has some Search volume per month. This is the best way to opt. In fact for a good keyword which is having a good monthly volume, SERP Domination is quite tough, But not impossible too. This is the reason why SEO Experts always suggest you to go for Improving your SERP Position. Search Engine Ranking Improvement is directly proportional to the quantity of business you are getting from the Organic Results.
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I think it’s improvement, it’s not domination. Because SERPs is change everyday, and if you stop your plan to seo and keep it up. Your keyword in search result will dropped.
So, your progress to do is improve your SERPs to get top #1.
With some low keyword value, you can say Domination with them
Domination would take a lot longer.